The Power of a Self-Multiplying Company

Let our team help you build an additional business that diversifies or future proofs your existing business, in a way that doesn't distract your current team.

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More Reasons Than Ever to Start a Side Business

Optionality Is Power

A CEO with a side business and potential new revenue stream always has options — a side business future proofs and diversifies your existing business.

Your Core Business Will Die Someday

Be ready by starting a tangential business, testing a business model that could disrupt your business someday, or utilizing A.I. to reinvent a portion of your company as a stand-alone business.

Creation Beats Preservation

CEOs who only protect the core slowly become risk-averse operators; executives who build something new stay sharp, ambitious, and opportunity-oriented.

Relevance Requires Reinvention

Operating a side venture forces you to stay close to emerging technology, customer behavior, and new business models instead of managing yesterday’s playbook.

Distribution Is the New Company (and Job) Security

In a world where roles disappear, owning an audience, IP, or customer base gives you multiple ways to monetize that audience through different businesses.

Cash Flow Is Strategic Defense

A profitable side business reduces dependency on board politics, market cycles, or single-company performance — it becomes financial armor.

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Types of Side Businesses We Help Start

Here are 5 types of side businesses any company can launch — not as distractions, but as strategic hedges, reinvention labs, or future growth engines.

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Advisory Business

Turn Your Expertise Into a High-Value Advisory Business

Define your niche and positioning
Build your audience and client pipeline
Create proprietary intellectual property
Develop assets that increase the value of your business over time

Outcome: Build a business that generates recurring income while creating valuable intellectual property.

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App or Platform Business

Launch a Digital Business That Can Scale

Validate and refine your idea
Design and launch your platform
Acquire users and customers
Increase recurring revenue and long-term valuation

Outcome: Own a scalable digital asset that grows in value as users and revenue increase.

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Media Business

Build an Audience That Creates Opportunities

Launch your podcast, newsletter, social channels, or reports
Grow your reach and authority
Create a content flywheel that attracts opportunities
Monetize through sponsorships, products, memberships, or services

Outcome: Build a media brand that compounds in value with every new follower and piece of content.

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Non-Profit Organization

Create an Organization That Makes a Difference

Establish your nonprofit
Define your mission and programs
Build supporters and volunteers
Secure grants, donations, and corporate partnerships

Outcome: Create lasting social impact while building an organization that attracts funding and support.

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Family Legacy Foundation

Build Something Your Family Can Continue for Generations

Define your family’s mission and values
Launch a family foundation or charitable initiative
Involve children and future generations
Create a lasting legacy through philanthropy and purpose

Outcome: Leave behind more than wealth—build an enduring legacy your family can be proud of.

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Not Sure Which Business Is Right For You?

We’ll help you identify the best opportunity based on your background, experience, interests, and long-term goals—then build it with you from the ground up.

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Your best defense is offense.

More than 50% of the Fortune 500 from the year 2000 have disappeared...

and the average S&P 500 company lifespan has shrunk from about 60 years in the 1950s to under 20 years today — reinvention cycles are accelerating.

According to research cited by McKinsey & Company....

companies that actively reallocate capital and reinvent their business models significantly outperform peers over time, while those that cling to legacy models dramatically underperform or exit the index altogether.

88% of the Fortune 500 companies from 1955 are gone today...

(bankrupt, merged, or fallen off the list), proving that size and market leadership offer no long-term immunity from disruption.

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Who we are

A team of experts

A team built on strategy, design, and clarity.

SideStarter helps CEOs and companies start side businesses by providing the strategy, resources, and team to launch and run them on their terms.

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Our team is your team.

At SideStarter, our team works with select CEOs and companies to start and run a side business. Our analysts, finance experts, marketers, logistics coordinators, customer service professionals, and legal team handle the day-to-day operations — so you don’t have to. We manage every moving part while you stay focused on your current business, and when it's ready for you or a team member to take over, we'll have it ready for them.

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