We've Been Building Companies For 25+ Years.
25 Years
$0 → Millions
Multiple Exits
Still Building
25 Years Of Building From Zero.
We've gone from idea to customers, zero to millions in revenue, and successfully sold multiple companies to Fortune 500 companies.
We've lived every part of building something from nothing.
Companies We’ve Built
Parentfile
WonderDads
MyProfessionalBrand
MyProfessionalBrand
FavorBonds
In Development
Different Businesses. The Same Process.
The markets have changed.
The technology has changed.
But the fundamentals of building something from zero haven't.
We Know What Zero Feels Like.
We've Started There Again And Again.
Whether we're building alongside an accomplished executive or inside an established company, we're comfortable starting with:
Nothing But The Opportunity.
Built Without Needing Venture Capital.
We've built companies without assuming the answer to every problem is raising more money.
That creates a particular discipline.
Start Intelligently. Prove Something. Then Invest More.
From Zero To Fortune 500 Acquisition.
We're Interested In Building Things That Can Become Valuable.
Now We're Building The Next Ones.
But instead of limiting ourselves to our own ideas, we're putting that company-building experience behind two enormous sources of untapped opportunity.
Build Something You Own.
Build The Businesses That Come Next.
Case Studies
ASPATORE BOOKS
Aspatore Books began when Jonathan Aspatore got his first book deal from McGraw Hill as a 21-year-old.
In order to convince them he was capable of writing such a book, he received letters of recommendation from business leaders he reached out to that agreed to be interviewed for the book. After publishing this book and 5 others with McGraw-Hill and Houghton Mifflin in a 2-year period, he took the concept and founded his own publishing house, Aspatore Books.
Aspatore Books turned interviews with top business executives, lawyers and entrepreneurs into chapters in thousands of books it published over it’s 10-year history. At it’s height, Aspatore Books was publishing over 500 books and 5,000 professionals a year, making it one of the five largest business book publishing houses by number of annual titles. Thomson Reuters eventually acquired Aspatore Books as the team was already in the process of starting several new companies.
Jonathan recognized the interest in business professionals and lawyers wanting to get published, but not sure how to approach the process. This theme has continued to play out over the last 20 years in our professional businesses we’ve started, helping them utilize new digital media (webinars, and now A.I.), get on advisory boards, and start a side business.
EXECSENSE
ExecSense was built to solve a simple but growing problem: senior leaders needed practical, real-world insight—not theory—from people who had already been there. From its earliest days, ExecSense focused on delivering on-demand executive intelligence created by experienced business, legal, and financial professionals for peers facing real decisions.
Over time, ExecSense developed one of the largest professional learning libraries serving senior executives and corporate professionals, offering content designed to fit into the realities of busy leadership roles.
Key highlights included:
- Thousands of expert-led webinars featuring executives, attorneys, consultants, and industry specialists
- A substantial library of eBooks, reports, and executive briefings
- Podcasts and digital content focused on timely business, legal, and leadership issues
- A practical, experience-driven approach to executive education and professional development
This positioning allowed ExecSense to become a trusted resource for professionals looking to stay informed in a rapidly changing business environment.
ExecSense was acquired by the Financial Times, then part of Pearson plc, marking a significant milestone in the company’s history. The acquisition reflected the value of ExecSense’s deep content library, executive audience, and practitioner-driven approach to professional learning.
Under the Financial Times umbrella, ExecSense aligned with a global brand known for high-quality business journalism, analysis, and executive insight, further validating its role in the executive education and information ecosystem.
ExecSense’s legacy is rooted in its commitment to real expertise, real experience, and real value for leaders. It demonstrated that executive learning is most powerful when it comes directly from those who have navigated the challenges themselves—and when it respects the time, intelligence, and responsibility of its audience.