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Diversify & Future Proof Your Family Business
More Reasons Than Ever for Family Run Businesses to Start a Side Business
Adapt to changing markets
Industries evolve. Having more than one business allows families to stay relevant as markets shift.
Give the next generation real opportunities
Not every family member wants the same role. Multiple ventures create space for different interests and leadership paths.
Reduce concentration risk
When wealth and identity are tied to one company, the stakes are higher. Multiple businesses create diversification inside the family enterprise.
Create future liquidity options
A second or third business can eventually be sold, partnered, or spun off without affecting the original company.
Keep the entrepreneurial spirit alive
Many family businesses were started by entrepreneurs. Building new ventures helps preserve that culture across generations.
The most resilient family enterprises understand that starting new businesses isn’t a distraction from the legacy—it’s how the legacy continues.
The 5 Types of Side Businesses Family Companies Often Start
Adjacent Industry Businesses
A new venture that serves the same customers or industry in a different way.
Examples might include a services company, software platform, or new product line connected to the family’s existing market.
Digital or Technology Ventures
Many traditional companies launch a digital business that leverages their industry knowledge while expanding into new markets.
This can include platforms, marketplaces, data services, or subscription businesses.
Consumer Brands
Some families create consumer brands inspired by their heritage, expertise, or product knowledge.
This allows the family enterprise to reach entirely new audiences.
Investment or Holding Company Ventures
Some family enterprises launch ventures designed to invest in or acquire additional businesses, building a broader portfolio over time.
This approach often evolves into a family holding company model.
Next-Generation Led Ventures
Sometimes the most powerful opportunity is letting the next generation start something new—with the family’s experience, capital, and network behind them.
These ventures can become the future leadership platform for the next generation.
Build the Next Chapter of Your Family Enterprise
It’s about expanding the family enterprise so it can evolve, grow, and endure for generations.
SideStarter helps family companies explore, launch, and operate new ventures—so your family can build the next chapter of its business legacy.
Who we are
A team of experts
A team built on strategy, design, and clarity.
SideStarter helps CEOs and companies start side businesses by providing the strategy, resources, and team to launch and run them on their terms.
Talk to UsOur team is your team.
At SideStarter, our team works with select CEOs and companies to start and run a side business. Our analysts, finance experts, marketers, logistics coordinators, customer service professionals, and legal team handle the day-to-day operations — so you don’t have to. We manage every moving part while you stay focused on your current business, and when it's ready for you or a team member to take over, we'll have it ready for them.