What business
would/should you start?

You Do Your Day Job, We’ll Run Your Side Business

SideStarter is not a venture firm and does not do investments - if your idea is a fit with our team, we take a retainer fee to help ideate, launch and/or run your business.
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Build a Side Business That Creates Diversification, Opportunity & Legacy

Whether you want to build something meaningful alongside your career today or create your next chapter for the future, we’ll help you launch the right business for your goals.
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Advisory Business

Turn Your Expertise Into a High-Value Advisory Business

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  • Define your niche and positioning
  • Build your audience and client pipeline
  • Create proprietary intellectual property
  • Develop assets that increase the value of your business over time

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Outcome: Build a business that generates recurring income while creating valuable intellectual property.

Let’s Talk
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Research & IP Business

Turn Your Expertise Into Valuable Intellectual Property

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  • Develop proprietary frameworks, research, and methodologies
  • Create reports, toolkits, templates, and digital products
  • Build recurring revenue through memberships, subscriptions, or licensing
  • Establish intellectual property that grows in value over time

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Outcome: Build a business that generates recurring revenue while creating proprietary intellectual property that can scale far beyond your time.

Let’s Talk
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Media Business

Build an Audience That Creates Opportunities

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  • Launch your podcast, newsletter, social channels, or reports
  • Grow your reach and authority
  • Create a content flywheel that attracts opportunities
  • Monetize through sponsorships, products, memberships, or services

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Outcome: Build a media brand that compounds in value with every new follower and piece of content.

Let’s Talk
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Non-Profit Organization

Create an Organization That Makes a Difference

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  • Establish your nonprofit
  • Define your mission and programs
  • Build supporters and volunteers
  • Secure grants, donations, and corporate partnerships

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Outcome: Create lasting social impact while building an organization that attracts funding and support.

Let’s Talk
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Family Legacy Foundation

Build Something Your Family Can Continue for Generations

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  • Define your family’s mission and values
  • Launch a family foundation or charitable initiative
  • Involve children and future generations
  • Create a lasting legacy through philanthropy and purpose

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Outcome: Leave behind more than wealth—build an enduring legacy your family can be proud of.

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Not Sure Which Business Is Right For You?

We’ll help you identify the best opportunity based on your background, experience, interests, and long-term goals—then build it with you from the ground up.

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If your idea is a fit with our team, we offer the following types of services for our clients:

Ideate

Find the right business idea to start.

  • Recommendations on the types of businesses to start given your background and interests

  • Our team will present 5 ideas for you to pick from, outlining the pluses and minuses of each type of business

  • Select which business idea resonates most with you given your short and long term plans

Launch

Turn your idea into a business.

  • Creation of a full business plan covering all aspects of turning your idea into a business

  • Complete brand design and set up done for you - logo, web site, social media

  • Full financial model and projections

  • Full marketing and operations plan

  • Everything you need to be fully ready to launch your business and be ready for customers

Run

Day-to-day help running the business.

  • One point person for anything you need related to your business

  • Outsourced staffing to run all aspects of the day-to-day of the business for you (or whatever aspects of the business you want assistance with)

  • Quarterly meetings to discuss progress towards the business goals

  • Access to the C-Level team at SideStarter for annual strategy and positioning

Talk to Us

Consider Building More Than Just an Investment Portfolio

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Diversify your wealth

We help experienced professionals build a side business that creates wealth diversification, lasting impact, and/or legacy.

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Public Markets Aren’t the Only Asset Class

Most investment portfolios are concentrated in:

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  • Stocks
  • Bonds
  • Real Estate

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Building a business adds a completely different type of asset—one whose value can be increased through your own experience, network, and effort.

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Your Experience Can Create Value

Unlike a passive investment:

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  • Your relationships
  • Industry expertise
  • Reputation
  • Leadership
  • Ideas

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can directly influence the value of the business.

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It’s one of the few investments where your involvement can materially affect the outcome.

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Purpose Can Be a Return Too

Research consistently finds that having meaningful work, purpose, and goals after retirement is associated with higher well-being, stronger cognitive health, and greater life satisfaction.

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A business can provide:

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  • A reason to stay engaged
  • New challenges
  • Opportunities to keep learning
  • A platform to make an impact
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A Business Can Become a Family Asset

Many families find that a business becomes more than a financial asset—it becomes something they build together.

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It can:

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  • Give children practical business experience
  • Create opportunities to collaborate across generations
  • Become something the family discusses, improves, and grows together
  • Potentially become an asset that can be passed to future generations
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Build Something You Control

Market returns are largely outside your control.

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A business gives you influence over:

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  • Strategy
  • Growth
  • Brand
  • Customers
  • Innovation
  • Long-term direction

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That sense of ownership is one reason many entrepreneurs find building a business deeply rewarding.

Diversify More Than Your Investments

Think about diversifying your future—not just your portfolio.

A thoughtfully built business can provide:

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✔ Potential long-term financial value
✔ A meaningful project outside your career
✔ An outlet for your expertise and creativity
✔ Opportunities for your family to participate
✔ A legacy that extends beyond your professional career

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Not every business succeeds, and starting one involves real risk. But for many experienced professionals, building a business represents an opportunity to create an asset that reflects both their expertise and their aspirations.

Let’s Talk

The older you get, the more reasons to start a business.

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Build Something That Lasts

A business is an asset—not just income. It’s something you can take enjoyment from, grow, or even pass on someday to your family.
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Leverage a Career of Experience

Decades of insight, judgment, and relationships compound into smarter choices and faster momentum.
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Work With Purpose, Not Pressure

You’re no longer driven by titles or expectations, which supports greater fulfillment, mental engagement, and longevity.
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Redefine Success on Your Terms

Flexibility, control, and enjoyment become the true markers of success.
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Create a Meaningful Legacy

A business can carry your values forward—something to share with family, peers, and future generations.
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Our Clients
Our clients

At SideStarter, we believe some of the best business ideas come from people who already have experience - professionals who’ve built careers, learned what truly matters, and are ready to create something of their own.
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Our mission is to help these individuals turn ideas into real, working businesses - projects that bring fulfillment, purpose, and possibility into the next chapter of their lives. Whether it’s a passion project, a family venture, a non-profit, or a new company entirely, we provide the strategy, team, and execution to make it happen.

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Our Principles

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Why is the “typical" entrepreneur in their 20s or 30s and not their 50s, 60s or 70s?

We challenge this.
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Why is the goal of most businesses to sell or go public?

We challenge this.
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We feel a business can also be “successful” if it’s meaningful to you, works for your stage of life, or leaves a legacy for your family.

We help our clients define what success means to them.
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We choose to work with professionals who have the experience, maturity and clarity of what success means to them.

These are the clients we choose to work with.
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Who we are

A team of experts

A team built on strategy, design, and clarity.

SideStarter helps successful professionals turn ideas into real businesses by providing the strategy, resources, and team to launch and run them on their terms.

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Our team is your team.

At SideStarter, our team works with select professionals to start and run a side business. Our analysts, finance experts, marketers, logistics coordinators, customer service professionals, and legal team handle the day-to-day operations — so you don’t have to. We manage every moving part, keeping your business running smoothly while you stay focused on the big picture (or your day job).